Saturday Business Spotlight: Collision Concepts Incorporated

[August 30, 2025]  For 25 years, Collision Concepts Incorporated, a family-owned business, has specialized in auto body work.

Collision Concepts traces its origins in Lincoln back to 1998 when Erv Guyett and Dick Taylor purchased the business.

At the time, the business was located on the Graue dealership property and was then known as Dick Taylor Graue, LLC. In 1999, Erv Guyett purchased Dick Taylor’s interest and changed the name to Collision Concepts, Inc. (CCI) on January 1, 2000.

Within only a few short years, the demand for CCI’s services far exceeded the capacity of the existing facility. After careful planning, CCI solidified its commitment to the Lincoln marketplace by building and then moving into its current location in February of 2003.

This significant investment in a dedicated state-of-the-art collision center with triple the space of the previous location continues to enable CCI to provide the best service and quality in the Lincoln marketplace for its many customers.

Twenty five years later the business continues to thrive. Erv Guyett is still the owner, and his wife Cindy Guyett does Marketing. Their son Ryan Guyett is the General Manager.

Making it 25 years and succeeding in business is something Cindy is proud of.

When it comes to the repairs done at Collision Concepts, the process requires several steps starting with the estimate. As their website explains, “in the estimate process area, the vehicle is inspected, and relevant data is entered into estimate computer systems. This data is compiled into an estimate that determines the cost of repairs. However, often there is hidden damage that cannot be seen until after the vehicle is disassembled.”

As the site says, “Once the estimate is completed, the insurance company reviews the estimate. There may be some negotiations on the price and procedures required to repair the vehicle. The insurance company will determine if the vehicle is even repairable. Once this process is completed, the vehicle begins the actual repair process.”

In the disassembly process, “hidden damage is often found, and inner structure repairs are determined. Many times, this will require scheduling insurance re-inspection and ordering additional parts.”

Next, they order the required parts for your vehicle and check on the availability. The site says “if a part needs to be special ordered, the order will be placed as soon as possible. Although many parts may arrive very quickly, the repair process cannot begin until the shop receives all the structural parts.”

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In the Structure Repair area, “the unitized body is returned back to the factory specification. A sophisticated measuring system is used to monitor all phases in this area. A computer based measurement system is used to analyze the frame of your vehicle. This system assures an accurate repair.”

Repair on the car’s body is done in the Body Repair Department which “replaces exterior panels and all metal finishing that may be required. The vehicle begins to come back to life as sheet metal is installed and aligned. From here the vehicle will go to the paint preparations department.”

Paint Preparation is considered “a critical step in the refinishing process of every vehicle. All panels are prepared for paint, then primed and sealed to assure good adhesion when the final top color and clear coats of paint are applied.”

When it is time for the vehicle to be reassembled, “final moldings and detail pieces are put back on the vehicle in the reassembly area. All the vehicle’s systems are checked during this process.” By this stage, “the vehicle is almost complete and ready for delivery.

During the repair process vehicles accumulate dust, so the vehicle will be cleaned. It will then be “road tested to ensure that everything is working properly. A final inspection will assure that the vehicle is restored to its pre-accident condition.”

The last step in the repair process is delivery. As their site explains,
“when the customer arrives to pick up the vehicle, the bill is explained and the final paperwork is completed. The customer drives away in the vehicle that has been restored to its pre accident condition.”

Besides collision repair, you can have the car towed to Collision Concepts, often using AAA Towing. If you need a car to drive while yours is being repaired, Collision Concepts can help you get a rental car through Hertz in Springfield.

Their motto is “community focused because we’re locally owned.” As part of their community focus, the company participates in the Toys For Tots campaign.

They also host an annual Pink Pumpkin fundraising event every October to support the American Cancer Society. Since October is Breast Cancer Awareness month across the nation, the event focuses on breast cancer

The Pink Pumpkin auction started in 2018 and has raised thousands of dollars each year.

In 2018, the event brought in $6,500 and in 2019, $16,000 was raised. After not having an auction in 2020 due to covid, the auction raised $20,000 in 2021. In 2022, it brough in $18,000.

2023 was a record breaking year for the auction, as it brought in $37,000. Last year’s amount was just $1000 less at $36,000.

The total raised by the Pink Pumpkin Auction since 2018 is $133,500.

With changes in technology over the years, Collision Concepts has had to adapt to new technologies and business strategies. By doing that, they have brought exceptional value to their customers and provided a positive and supportive workplace for their employees.

[Angela Reiners]

 

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