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The
popstar posted the release's artwork on Instagram — a pale pink
background with the text “Swag II” featured in the center. It
contrasts with the cover of “Swag,” which also featured only the
album's title, but on a black background.
Bieber also shared an image of himself, his wife model Hailey
Bieber (nee Baldwin), and their infant son, Jack Blues Bieber.
“Swag II Tonight Midnight,” he wrote in the caption.
Because it is yet another surprise drop, little is known about
the forthcoming release. The same was true of “Swag." That
album, across 21 tracks, explored themes of love, life and
fatherhood. Some of the strongest songs include “Daisies,”
Bieber’s slow-burn alt-R&B performed atop lo-fi guitar, “Go
Baby,” a celebration of his wife and “Devotion,” which features
rising R&B voice Dijon.
Before “Swag II” and “Swag,” Bieber hadn't released a new album
since 2021's “Justice.”
And in 2023, Bieber sold the rights to his music — all six of
his albums, including hits like “Sorry” and “Baby” — to
Hipgnosis, a U.K-based music investment company. The deal’s
financial details were not disclosed.
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