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FRANKFURT, Germany (AP) — Ford Motor Co. said Tuesday it would
cut up to 1,000 jobs at its electric auto plant in Cologne,
Germany due to lower than expected demand for battery-powered
cars.
The job reduction would be carried out so far as possible with
voluntary departures and buyouts, the company said. It follows a
restructuring announced in November 2024 that would reduce
Ford's workforce by 4,000 positions in Europe and the UK, with
2,900 of those jobs lost in Germany.
The company said it was continually evaluating production
volumes and adjusting them to demand. “In Europe, the demand for
electric cars is significantly below industry forecasts,” it
said. The plant, which makes an electric version of the Explorer
SUV, would move to one shift per day instead of two beginning in
January, the company said in a statement.
Electric vehicles captured 15.6% of the European market in the
year through July, up from 12.5% in the same period last year.
Growth has been slower than expected, in part due to the
withdrawal of purchase subsidies in Germany. Ford sold 260,00
vehicles of all types in the first seven months, up 0.7%, and
maintained its market share of 3.3%, according to the European
Automobile Manufacturers’ Association.
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