Atlanta Fall Festival - Bake off brings sweet competition

[September 18, 2025]    

Pies, cakes, and cookies filled the bandstand at the 75th Atlanta Fall Festival as community members gathered for the annual bake-off and auction, one of the festival’s oldest traditions. For more than eight years, Jessica Hubrich has organized the event, ensuring that the sweet contest remains a cornerstone of the celebration.

“It’s one of the earliest traditions of the festival, and I didn’t want to see it disappear,” Hubrich explained. “I love coming back, seeing familiar faces, and watching people bid against each other. It keeps small-town festivals alive.”

This year’s judging panel included Austin Garriott, Caleb Plum, and Zane Hubrich (Jessica Hubrich’s eldest son), who sampled dozens of entries across pies, cakes, cookies, quick breads, and cupcakes. The competition was fierce, with bakers of all ages putting their best recipes forward.

The judges said they were impressed by the quality and variety of entries. “A lot of great pies, good cakes and cupcakes,” said Austin Garriott. “It was fun to see the talent people brought out.” Caleb Plum noted that while he had judged other contests before, this was his first time tasting baked goods.

Several bakers rose to the top in their respective categories. Stella Polley earned first place in quick breads with her pumpkin chocolate chip loaf, while Luke Wibben’s lemon blueberry cake claimed first place in the cake division. Emma Ribble’s carrot cake with pecans rounded out the cakes with a third-place finish.

In cookies, Maliyah Thompson’s snickerdoodles won first place, while Reed Polley’s cookies and cream variety secured second. Cupcakes proved especially competitive: Kendall Limbach’s vanilla velvet cupcakes with lemon filling took third, Jamie Wibben’s apple cider cupcakes earned second, and Owen Wibben’s strawberry cupcake not only won first in the youth cupcake division but also earned the title of Grand Champion Youth Cupcake.

Pies brought some of the highest accolades. Jamie Wibben’s pecan pie earned first place in the single-crust division, while Marsha Roe’s double-crust cherry pie came in second. Shawn Halley stood out with two winning entries: his peach, plum, and dark cherry pie was awarded first place in the double-crust category and named Grand Champion Pie, while his bourbon pear pie took second in the single-crust class. Sara Schaeffer’s salted caramel apple pie received third place honors.

[to top of second column]

Once the ribbons were handed out, the auctioneer took over, encouraging attendees to “bid high and bid often.” The baked goods did not disappoint. Some pies reached bids of $150, with the proceeds going back into the festival to cover prizes, ribbons, and community events. “The money keeps the festival running year after year,” Jessica Hubrich noted.

Local buyers eagerly raised their paddles. Community members like Rick Merrill, Kerry Cook, and Jessica McLuran took home prized baked goods, while bidding sheets showed totals climbing into the thousands. In all, the auction generated more than $1,600,3 reflecting the generosity of attendees and the popularity of the competition.

While the competition brought moments of excitement, the underlying theme was one of continuity. “Small-town festivals are so important,” Hubrich said. “I hope they never fade out, because they bring people together in ways nothing else can.”

With Grand Champion titles awarded, spirited bidding concluded, and plates of sweets heading home with happy buyers, the Atlanta Fall Festival once again proved that the recipe for community is best served with tradition—and plenty of sugar.

[Sophia Larimore]

[Text from file received]

Back to top