Latin superstar Bad Bunny will headline the 2026 Super Bowl halftime
show
[September 29, 2025]
By JONATHAN LANDRUM Jr.
LOS ANGELES (AP) — Bad Bunny will bring his Latin trap and reggaeton
swagger to the NFL’s biggest stage next year: The Grammy winner will
headline the Apple Music Super Bowl halftime show in Northern
California.
The NFL, Apple Music and Roc Nation announced Sunday that Bad Bunny will
lead the halftime festivities from Levi's Stadium on Feb. 8 in Santa
Clara, California.
The Puerto Rican superstar's selection comes amid another
career-defining run: He's fresh off a historic Puerto Rico residency
this month that drew more than half a million fans and is leading all
nominees at the Latin Grammys in November. He has become one of the
world's most streamed artists with albums such as “Un Verano Sin Ti," an
all-Spanish-language LP.
Bad Bunny will host “Saturday Night Live” on Oct. 4.
“What I’m feeling goes beyond myself," Bad Bunny said in a statement.
"It’s for those who came before me and ran countless yards so I could
come in and score a touchdown… this is for my people, my culture, and
our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL
SUPER BOWL.”
Roc Nation founder Jay-Z said in a statement that what Bad Bunny has
"done and continues to do for Puerto Rico is truly inspiring. We are
honored to have him on the world’s biggest stage.”
The 31-year-old artist born Benito Antonio Martínez Ocasio has won three
Grammys and 12 Latin Grammys. He has become a global ambassador for
Latin music, starred in films such as “Bullet Train," “Caught Stealing”
and “Happy Gilmore 2,” and collaborated with top fashion houses. He'll
enter the Latin Grammys as the leading nominee with 12, dethroning
producer and songwriter Édgar Barrera.
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Benito Antonio Martinez Ocasio (aka Bad Bunny) attends the premiere
of "Caught Stealing" at Regal Union Square on Tuesday, Aug. 26,
2025, in New York. (Photo by Evan Agostini/Invision/AP, File)
 Roc Nation and Emmy-winning producer
Jesse Collins will serve as co-executive producers of the halftime
show. Hamish Hamilton will serve as director.
“We know his dynamic performances, creative vision, and deep
connection with fans will deliver the kind of unforgettable
experience we’ve come to expect from this iconic cultural moment,"
said Jon Barker, SVP of Global Event Production for the NFL.
Last year, Kendrick Lamar shined with guest SZA in New Orleans,
setting the record for the most-watched Super Bowl halftime show
with 133.5 million viewers. His performance surpassed the audience
for Michael Jackson's 1993 show.
“His music has not only broken records but has elevated Latin music
to the center of pop-culture and we are thrilled to once again
partner with the NFL and Roc Nation to deliver this historic
performance to millions of fans worldwide,” said Oliver Schusser,
the vice president of Apple Music and Beats. "We know this show will
be unforgettable.”
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