Bad Bunny streams skyrocketed after the Super Bowl, up 175% in the U.S.
[February 12, 2026]
By MARIA SHERMAN
NEW YORK (AP) — The legacy of Bad Bunny's Super Bowl halftime show
continues. Streams of his catalog jumped 175% in the U.S. on Monday, the
day after the Super Bowl, when compared to the previous Monday, Feb. 2.
That’s according to Luminate, an industry data and analytics company
that provides insight into changing behaviors across music listenership.
Bad Bunny received nearly 100 million streams on Monday in the U.S. —
that's 99.6 million in one day — compared to 36.2 million streams the
previous Monday.
That's noteworthy, too, because Monday, Feb. 2 was the day after the
2026 Grammys, when the artist born Benito Antonio Martínez Ocasio won
album of the year. It marked the first time an all-Spanish language
album took home the top prize. And as a result, he was already seeing a
significant jump in streams: On Feb. 2, his on-demand U.S. streams
spiked 117% from the previous Monday, Jan. 26.
And globally, Bad Bunny’s on-demand streams increased 132% on Monday,
Feb. 9 compared to Feb. 2, a difference of 271 million to 117 million.
Bad Bunny's most-streamed songs in the U.S. on Monday, Feb. 9:
1. “DtMF" with 10.4 million
2. “Baile Inolvidable" with 6.7 million
3. “NuevaYol” with 6 million
4. “Tití Me Preguntó” with 5.4 million
5. “EoO” with 4.5 million
On Monday, Apple Music, a Super Bowl halftime show sponsor, found that
Bad Bunny’s show playlist became the most-played set list on the music
streaming platform shortly after the performance. The Puerto Rican
superstar went on to dominate the Apple Music Daily Top 100 Global
chart, landing 23 songs in the Top 100, including nine in the Top 25 and
five in the Top 10. His track “DtMF” rose to No. 1. His album “Debí
Tirar Más Fotos,” appeared on album charts in 155 countries, reaching
the Top 10 in 128 countries and hitting No. 1 in 46, including Mexico,
Colombia, Chile, Brazil, Germany, France and Spain.
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Bad Bunny, center top, performs during the halftime show of the NFL
Super Bowl 60 football game between the Seattle Seahawks and the New
England Patriots in Santa Clara, Calif., Sunday, Feb. 8, 2026.
(Santiago Mejia/San Francisco Chronicle via AP)
 Spotify found that U.S. streams of
Bad Bunny’s music jumped 470% on the platform. That’s when examining
an hourly increase in U.S. streams between 9 p.m. to 3 a.m. ET on
Sunday, Feb. 8 compared to the same time frame the week prior.
And Amazon Music reported that streams of Bad Bunny's music in the
U.S. jumped 480% following his performance.
Music discovery platform Shazam reflected a similar spike in
engagement. Apple Music said Bad Bunny's performance Sunday marked
the biggest day ever on Shazam for any Latin or non-English-language
artist. Across Bad Bunny’s catalog, Shazam recognitions increased by
more than 400% during and immediately following the halftime show
compared to the daily average.
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Associated Press Entertainment Writer Jonathan Landrum, Jr.
contributed to this report from Los Angeles.
All contents © copyright 2026 Associated Press. All rights reserved
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