The Onion debuts new parody of Alex Jones' Infowars, will send $100,000
to Sandy Hook families
[July 03, 2026]
By JEFFREY COLLINS
The satirical news site The Onion isn’t waiting to take possession of
Infowars to launch a parody of Alex Jones ’ conspiracy platform.
More than a year after first trying to buy Infowars, The Onion on
Thursday debuted a send-up under its own website with plans to give some
of the revenue to families of the victims in the Sandy Hook Elementary
School shooting.
The families have still received no money from Jones since courts
ordered him to pay more than $1 billion for falsely calling the 2012
shooting a hoax.
The webpage launch was accompanied by a YouTube live premiere video,
“Welcome to the Real Infowars," with comedian Tim Hedeicker doing an
impression of Jones while introducing viewers to the page.
“Today we reclaim the standard of truth and deliver the first salvo in
the final battle for your mind,” a note on the site read.
The Onion plans to send Sandy Hook families $100,000 from merchandise
sales that combine the conspiracy empire’s brand with the The Onion’s
logo in rainbow colors, according to CEO Ben Collins, whose company is
still in court trying to take control of Infowars.
“Don’t give comedy writers a grudge for 18 months,” Collins said.
The parody will include a series of shows and other content under
Infowars branding that spoof Jones’ aggressive mashup of conspiracies
linking major news events, dubious scientific claims, attacks on people
suffering in tragedies and sales of supplements and survival gear.
Spoof advertisements on the site beckon: “Win a chance to become a car"
and “Send $10 to your grandson! For just $50.”
Jones' claims that the 2012 shooting that killed 20 first graders and
six adults at Sandy Hook Elementary School in Connecticut is a hoax have
no truth, but Jones continued to amplify them. His followers started to
harass victims' families, suggesting they were “crisis actors” and even
making death threats.
Jones' Infowars empire had 10 million visitors a month and generated
more than $50 million in annual revenues at its peak, according to the
company. But the $1.4 billion judgements in defamation cases in
Connecticut and Texas, where Jones is based, forced him into bankruptcy
and broke Infowars apart.
“All he’s been left with is an iPhone and a fancy microphone," said
Chris Mattei, an attorney for nine of the Sandy Hook families.
Jones has moved his show to a different website. An email sent to an
address to request interviews went unanswered.
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A copy of the satirical outlet The Onion is seen Nov. 14, 2024, in
Little Rock, Ark. (AP Photo/Jill Bleed, File)
 The families knew they could never
stop Jones from getting his message out, and he has managed to avoid
paying the judgement so far. But they could expose what he said and
assure he can never profit again, Mattei said.
“Every dime Alex Jones makes from here until the end of eternity is
going to be claimed by the families,” Mattei said.
The Onion stepped in when Collins saw Infowars' assets were going to
be sold at auction.
Collins spoke to Sandy Hook families, who said they were briefly
skeptical, but then saw how The Onion's staff could use the Infowars
style and branding to take the moral high ground and make fun of the
people who not only caused them so much pain but they felt also
poisoned society.
The new Infowars will maintain The Onion's sharp satire sprinkled
with shock value. Collins said there will be a section selling a
penis flattening device, a fake “pro oxygen” supplement pill that
the host claims can replace breathing, as well as an extended debate
on how many Bozo the Clowns there are.
“It’s old-fashioned Infowars — using the tricks that they use to get
people addicted to outrage and, I would say, addicted to
anticipation, trying to find the thing that’s around the corner
that’s going to save your life,” Collins said.
The Onion will keep chasing Jones' property. Collins thinks they
will soon get control of the Austin, Texas, studio Infowars once
used.
Some families can't wait for that day. Collins said that Robbie
Parker, whose daughter died at Sandy Hook, plans to read his book
about fighting Jones while dealing with so much grief in the place
Jones once sat.
The families at first wanted Infowars shut down forever and Jones
never heard from again. But they are now looking forward to seeing
what The Onion has planned, attorney Mattei said.
“The idea that it could be turned to some social good. I think it’s
even better,” Mattei said. “So, yeah, I think the families are both
pleased and amused with what they’ve been able to achieve here.”
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