|
The NCAA Tournament had its best first week on record, averaging
10.1 million viewers through the second round across CBS, TBS,
TNT and truTV.
Tournament viewership is up 7% from last year, according to
Nielsen. CBS and TNT began showing all of the games in 2011
after CBS had done early rounds in regional windows from 1991
through 2010.
The first round on Thursday and Friday averaged 9.5 million
viewers — a 9% increase — while the second round on Saturday and
Sunday averaged 11 million. That is the most-viewed second round
since 1993 and a 7% jump from last year.
Sunday's early prime-time window, featuring St. John's-Kansas on
CBS, Iowa-Florida on TBS and Virginia-Tennessee on TNT, averaged
19.7 million, making it the most-watched window in tournament
history for the first week.
All contents © copyright 2026 Associated Press. All rights
reserved |
|
