That's what winning is doing for the surprising Blazers.
"We're going out there with all the confidence in the world, and a sense of urgency at the same time," forward Martell Webster said. "It's resulting in wins."
The latest win came Tuesday night when Brandon Roy and Jarrett Jack each scored 17 points and Portland beat the Seattle SuperSonics 89-79.
The Blazers own the longest current winning streak in the NBA, and it's their best run since they won 12 in a row during the 2001-02 season.
Joel Przybilla had a season-high 16 rebounds to go with six points, and Portland improved to 13-3 at the Rose Garden this season.
The Blazers all acknowledged this game was big. Not only was the streak on the line, but it was a nationally televised game on a holiday that has traditionally showcased stars such as Michael Jordan and Kobe Bryant.
"I remember as a kid watching Michael Jordan play on Christmas," Przybilla said. "This is really a once-in-a-lifetime experience. I don't know that I'll ever get that chance again in my career."
Portland has played 13 times on Christmas, with a 12-game winning streak.
After shaking off some nerves in the first half, Portland pulled away in the third quarter with a 16-2 run capped by Roy's 3-pointer that put the Blazers ahead 66-50. Jack's falling-down 3 from the corner made it 89-75 and sealed it with 2:11 left.
Portland won despite shooting a season-low 38.7 percent (36-of-93) from the floor.
Seattle's Kevin Durant, averaging nearly 20 points per game to lead the league's rookies, had 23 points. Wally Szczerbiak added 19 points, and Nick Collison had 14 rebounds and nine points.
"It really doesn't seem like Christmas. I'm used to sitting in the house and watching Kobe play," Durant said. "It's an honor playing on a great day like this, but it would have been better if we had gotten the win."
When the NBA schedule came out, this game was expected to feature the top two draft picks: center Greg Oden, who went No. 1 to the Blazers, and Durant, who went second to the Sonics. But Oden had microfracture surgery on his right knee and was lost for the season before it started.
Portland's winning streak brought renewed interest in the game. Oden watched from the bench wearing a festive red sport coat.