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Lincoln Daily News
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To the editor:
On Dec. 12, 2006, REALITY Illinois of Logan County,
a youth-led anti-tobacco coalition, participated in Operation
Storefront. Operation Storefront is an opportunity for REALITY
members to visit tobacco vendors in Lincoln and analyze how Big
Tobacco is targeting youth. We visited 16 tobacco vendors and would
like to thank the stores that participated and helped us learn about
tobacco advertising. Thanks to Thorntons (both locations), Qik-n-EZ,
Quick Way Foods, Green Oil Co., Kroger, Wal-Mart, Bruns Service
Center, Walgreens, CVS, Ayerco, Clark, Fifth Street Food Market,
Casey's, Apollo Mart and IGA.
An R.J. Reynolds document from 1989 once referred to
young people as "the only source of replacement smokers." Big
Tobacco knows the importance of young people to the future of
profits and therefore spends a large amount of money promoting its
products. In 2003, tobacco companies spent a total of $15.15 billion
-- or more than $34 million a day!
[to top of second column in this letter]
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 Operation Storefront began in 2000, and the program
has seen less tobacco advertising in the Logan County businesses and
more anti-tobacco warnings in the stores. Thank you! We are pleased
to see that most stores have cigarettes behind the counter and other
tobacco products in line of sight of the cashier. We appreciate all
the businesses that are trying to prevent youth access to tobacco.
Logan County businesses care about us!
REALITY Illinois of Logan County
(Posted Jan. 19, 2007)
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