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MLB will launch the "There's Only One October" campaign, featuring comedian Dane Cook, during the broadcast of Tuesday's All-Star game on Fox.
The online site, actober.com, will give fans access to an expansive archive of MLB footage, including more than 60 clips of historical postseason plays such as Willie Mays' catch in the 1954 World Series and Kirk Gibson's 1988 home run.
Actors Kate Mara, William Petersen and Ellen Pompeo have agreed to provide their own compilations of highlights on the site, with other celebrities expected to be added.
Fox and TBS, which will televise playoff games, also will be involved in the marketing campaign.
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On the Net:
http://www.actober.com/splash.aspx
[Associated Press] |
