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Saban recognized that when he was lured away from the NFL's Miami Dolphins by the richest contact ever given a college football coach. The Crimson Tide brand has been immortalized in everything from song (Steely Dan's "Deacon Blues") to the big screen (the 1990s submarine movie starring Denzel Washington and Gene Hackman).
"Tradition and name recognition are important in terms of the Crimson Tide," Saban said. "People know what that means. It's one of the most recognized names in sports."
He got a taste of just how important football is to these folks at his very first spring game, a glorified scrimmage played before some 92,000 fans. Expectations soared off the chart when Alabama won six of its first eight games in his debut season.
But a 41-34 loss to LSU, Saban's former school, sent the Crimson Tide into a four-game swoon at the end of the regular season. The slump included an embarrassing home loss to Louisiana-Monroe and another bitter defeat to Auburn, which has won six straight over its state rival.
Someone without Saban's gravitas surely would have faced swift, immediate criticism. But he's got the longest leash of anyone since Bryant, allowing him to press ahead without distraction. He had another huge recruiting year, leaving Auburn in the dust, and started Year 2 with a dominating win over Clemson. Alabama then routed Georgia, the preseason No. 1, after building a 31-0 lead at halftime.
When Texas lost last weekend, Alabama (9-0) moved up to No. 1 for the first time since finishing that way after the '92 season. The Tide will play its first game in a long while as a top-ranked team when Saban returns to Baton Rouge on Saturday for what figures to be another highly emotional game against his former employer.
Scorned in Louisiana, Saban can do no wrong in Tuscaloosa. Someone set up a group on Facebook touting the coach as a write-in candidate for president -- more than 300 people signed up. Jared Shepard, who plays guitar in the "Million Dollar Band," has a "Saban-Palin '08" sticker on his instrument.
"We knew from the start we were going to have a great team," Shepard said. "He really put the spark back in Alabama fans."
Saban also propped up a state that counts on football to make up for its shortcomings in other areas, everything from poor education scores to high poverty rates.
"People look down on Alabama as the lowest-ranked state in everything," Shepard said. "But in football, we're No. 1 right now. That's making the whole state look really good."
[Associated Press;
Copyright 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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