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The Obama administration has supported the deal, praising the current Fiat management for its turnaround of the once-failing Italian automaker and saying that Chrysler is not viable as a standalone company. Chrysler would benefit from small car technology that it lacks, and Marchionne said that Fiat could start selling its successful remake of the iconic Fiat 500, or Cinquecento in Italian, made in North America as soon as next year. Fiat, while gaining a stake in a company that it hopes one day will regain its value, also plans to relaunch the sporty Alfa Romeo brand in North America. The new Alfa 149, to be unveiled next year, would be built in North America as a successor to the larger Alfa 159, Marchionne said. Chrysler would also launch its own small car based on the 500 platform, Marchionne said. "Chrysler needs its own Cinquecento, meaning a model that is the remaking of Chrysler," Mr. Marchionne said.
[Associated
Press]
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