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To the editor: On Dec. 9, 2008, and Feb. 9, 2009, Reality Illinois
of Logan County, a youth-led smoke-free coalition, participated in
Operation Storefront. Operation Storefront is an opportunity for
Reality members to visit tobacco vendors in Lincoln and analyze how
Big Tobacco is targeting youth.
We visited 13 tobacco vendors and would like to thank the stores
that participated and helped us learn about tobacco advertising.
Special thanks to Thorntons (both locations), Wal-Mart, Kroger,
Ayerco Convenience Center, Walgreens, CVS Pharmacy, Qik-n-EZ, 5th
St. Food Mart, Casey's, IGA and Apollo Mart.
Operation Storefront began in 2000 and we continue to notice
changes in tobacco advertising. After the first year of being a
smoke-free state, gas stations and stores around Lincoln have been
showing their support for the law by posting smoke-free signs. The
students have also observed each store posting more "We card" signs.
[to top of second column in this letter] |
However, Reality has noticed that Camel has increased their
advertising compared to last year. They are passing out tobacco
brochures on how to use their product. Big Tobacco also passes out
free tobacco coupons worth up to a hundred dollars or more. They are
hiring professional designers to make tobacco products a fashion
trend for teenage girls as well.
We appreciate each business supporting the smoke-free law and
letting our members learn about tobacco advertising at their store.
Jenna Rainis, program coordinator, Logan County Department of
Public Health, Reality Illinois of Logan County
[Posted
March 07, 2009]
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