John Swofford, the coordinator of the BCS, rejected the idea of switching to a playoff, telling a House panel that it would threaten the existence of celebrated bowl games. Sponsorships and TV revenue that now go to bowl games would instead be spent on playoff games, "meaning that it will be very difficult for any bowl, including the current BCS bowls, which are among the oldest and most established in the game's history, to survive," Swofford said.
Rep. Joe Barton of Texas, who has introduced legislation that would prevent the NCAA from calling a game a national championship unless it's the outcome of a playoff, bluntly warned Swofford: "If we don't see some action in the next two months, on a voluntary switch to a playoff system, then you will see this bill move."
After the hearing of the House Energy and Commerce Committee commerce, trade and consumer protection subcommittee, Swofford told reporters: "Any time Congress speaks, you take it seriously."
Yet it is unclear whether lawmakers will try to legislate how college football picks its No. 1 before the first kickoff of the fall season. Congress is grappling with a crowded agenda of budgets, health care overhaul and climate change, and though President Barack Obama favors a playoff, he hasn't made it a legislative priority.
College football's multimillion-dollar television contract also could be an obstacle.
The BCS's new four-year deal with ESPN, worth $125 million per year, begins with the 2011 bowl games. That deal was negotiated using the current BCS format. While ESPN has said it would not stand in the way if the BCS wanted to change, the new deal allows the BCS to put off making major changes until the 2014 season.
Jonathan Turley, a constitutional law expert at George Washington University, said the legislation could result in a court challenge.
"This is a rare effort by Congress to prevent people from using what is a common description of sporting events," he said in a telephone interview. The legislation, he said, "may run afoul of the contractual agreements between parties, wiping out benefits that have already been paid for by companies."
Barton, the top Republican on the committee, said at the hearing that efforts to tinker with the BCS were bound to fail.
"It's like communism," he said. "You can't fix it."
He quipped that the BCS should drop the "C" from its name because it doesn't represent a true championship.
"Call it the 'BS' system," he said to laughter.
The current system features a championship game between the two top teams in the BCS standings, based on two polls and six computer rankings.
Under the BCS, some conferences get automatic bids to participate while others do not. Conferences that get an automatic bid
- the ACC, Big East, Big 12, Big Ten, Pac-10 and SEC - get about $18 million each, far more than the non-conference schools. Swofford is also commissioner of the ACC.