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"In recent years, the games in the postseason stretch out," Goren said. "More pitching changes; we've had World Series with a lot more offense. So the adjustment was made with that in mind."
During the AL championship series, the earlier-start-times experiment seemed to be working. Over five prime-time games on Fox, ratings went up 12 percent after 11 p.m. The increase was just 2 percent last year.
"This has been a while coming," MLB chief operating officer Bob DuPuy said of baseball's attempts to schedule games earlier. "But it is a good decision and the early returns were very good."
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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