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Elements of the shoes he was wearing during each of the defining moments are incorporated into the new Jordan Jeter Throwback, which will be available in retail stores on April 1.
"I like competing," he said, explaining why he remains motivated. "I've always been that way. When you're playing a sport, the bottom line is to try to win. There's a lot of people who've won more, so I'm trying to catch them."
Last season was special he said, but no more than his championship years.
"We had a long drought," Jeter said. "For us to finally win, you can't say it's better than the first one or the second one. It's just different. But you do forget how good it feels."
What you remember is how bad it feels to lose, he said.
"It's tough. You put a lot of work in throughout the course of a year to get an opportunity to win. If you don't win, then the season's a failure," Jeter said. "And if you don't feel as though it's a failure, in my opinion you shouldn't be playing."
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