Beard was most recently chief executive officer
of LiveOps Inc, a provider of cloud applications for customer
service. Prior to that he was an executive of Sybase, an
enterprise software maker that was formerly run by current
BlackBerry CEO John Chen.
BlackBerry said Beard in his new role would be responsible for
marketing, application development, quality and customer care,
among other things.
Former BlackBerry COO Kristian Tear left the company late last
year, shortly after Chen took the reins.
(Reporting by Euan Rocha; Editing by Lisa Von Ahn)
[© 2014 Thomson Reuters. All rights
Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.