Keurig Green Mountain shares rose 8 percent on
Friday to $114.71 on speculation changes to the agreement will
open the door for it to secure licenses with other leading
coffee brands with which it does not already have such
"We think the amended agreement allows Green Mountain to pursue
a relationship with Peet's, the largest unlicensed super-premium
not currently on the Keurig system," Stifel Nicolaus analyst
Mark Astrachan said in a research note.
The new terms to the Starbucks-Keurig deal are changes to the
five-year agreement the two companies reached last year that
tripled the number of Starbucks drinks sold in K-Cups, adding
Seattle's Best and Torrefazione Italia coffees, Teavana teas and
Under terms of the 2013 deal, which replaced their first
agreement in 2011, Starbucks kept the exclusive rights to be the
licensed "super-premium coffee" brand on the Keurig K-Cup
The Keurig machine popularized the use of pods, small packets
containing everything from coffee, tea or hot chocolate powder,
for easy, in-home, one-cup brewing of hot drinks.
The company has sold more than 30 million Keurig machines around
the world for use in homes, offices and other locations.
(Reporting by Phil Wahba in New
York; editing by Paul Simao and Diane Craft)
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