| 
            "This is because, on average, producers 
            appear to significantly under-perform the market," said Darrel Good, 
            one of the authors of the studies produced by the U of I's 
            Agricultural Market Advisory Services project, which receives 
            funding from the Illinois Council on Food and Agricultural Research. 
            Co-authors along with Good were Scott Irwin, a fellow professor in 
            the U of I Department of Agricultural and Consumer Economics, and 
            AgMAS director Joao Martines-Filho. 
            For the past seven years, the AgMAS 
            project has completed analysis of the pricing performance of market 
            advisory services for corn and soybeans during that period. The 
            project is not designed as a rating service for advisory services, 
            but the research is designed to evaluate the ability of the advisory 
            service industry to improve the marketing performance of producers. 
       
            The new reports contain the results for 
            the most recent marketing year, 2001-02, and cumulative results over 
            the seven-year period beginning with the 1995-96 marketing year. 
            "There were 27 advisory programs for 
            corn and 26 programs for soybeans included for 2001-02," said Good. 
            "Over the seven-year history of the study, 39 different programs for 
            corn and 38 programs for soybeans were included for at least one 
            year." 
            The
            
            reports are available online at 
            
            http://www.farmdoc.uiuc.edu/agmas/index.html. 
             
            "The seven-year results of the study 
            provide limited evidence that advisory services, as a group, 
            outperform market benchmarks, particularly after variability of 
            performance from year to year is considered," said Good. "In 
            contrast, the study provides more evidence that services, as a 
            group, outperform the farmer benchmark even after taking variability 
            into account. Little evidence of predictability of performance was 
            found."   [to 
            top of second column in this article]   |  
      
       
            Based on assumptions that reflect 
            yields, prices and storage costs in central Illinois, the studies 
            calculate the net prices received by subscribers to these services. 
            These prices are compared with market benchmark prices and a farmer 
            benchmark price in order to judge the performance of the services. 
            The market benchmark prices reflect the average price offered for 
            corn and soybeans in central Illinois, and the farmer benchmark is 
            based on the average price received by corn and soybean producers in 
            Illinois as reported by the USDA. 
            "Four indicators of performance are 
            presented," said Good. "These include the percentage of the advisory 
            programs that outperform and under-perform relative to the benchmark 
            prices, the difference between the market advisory services' average 
            price and the benchmark prices, an examination of the variability of 
            price performance of the services over time, and the predictability 
            of advisory service performance based on past performance." Good noted 
            that the question for producers who under-perform the market is 
            whether they can most effectively improve performance by subscribing 
            to advisory services or by employing more passive strategies, which 
            involve routinely spreading sales throughout the marketing year.  [University 
            of Illinois press release]  
        
             |