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Coldwater Creek debuts full-line Normal store on Aug. 17          Send a link to a friend

National women's apparel retailer to open in The Shoppes at College Hills

[AUG. 16, 2005]  NORMAL -- Coldwater Creek (Nasdaq: CWTR), a national multichannel retailer of women's apparel, jewelry, gifts and accessories, will open a 4,500-square-foot, full-line retail store in Normal on Aug. 17.

Coldwater Creek selected The Shoppes at College Hills for its latest full-line store because of the company's strong customer base in the immediate area. More than 50,000 Coldwater Creek Internet and catalog customers live within a 50-mile radius of the shopping center, and the company believes this market holds strong potential for new customers to discover the brand in the retail store setting.

"We are continuing to open stores in key markets across the country and establish Coldwater Creek as one of the premier national women's apparel brands," said Georgia Shonk-Simmons, president and chief merchandising officer. "Adding The Shoppes at College Hills location to our rapidly growing store base represents another milestone in reaching that goal."

To capture the look and feel of the Coldwater Creek brand, the store's interior features slate and soft wood accents, ambient lighting, and a signature "wall of water" to create a relaxed, tranquil setting. The atmosphere has been carefully designed to provide an environment where customers can get away from daily routines as they shop for their favorite items.

"Everything is designed with browsing in mind, and the merchandise is arranged to reflect the lifestyle of our customers," Shonk-Simmons said. "We make it easy to find our assortment of casual and weekend apparel, as well as career wear, fashion basics, jewelry and gift items. But what makes our stores truly unique is the way we display the merchandise so there's a sense of discovery around every corner."

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The Shoppes at College Hills store will employ approximately 25 people and will be filled with the "best of the best" from Coldwater Creek catalogs and the company's site at Customers who already are familiar with the brand will find one big difference when shopping in the retail store setting -- they can see, touch, try on and experience the merchandise in person.

"Along with the great assortment of apparel, jewelry and accessories, we're equally excited about the talented team we've assembled at our new Normal store," Shonk-Simmons said. "Because we hire our own customers as sales associates, we have people who know our brand, understand our passion for customer service and enjoy going above and beyond to provide legendary customer service."

Coldwater Creek's new store in The Shoppes at College Hills is located at 303 Veterans Parkway in Normal.

Coldwater Creek is an integrated multi-sales-channel retailer of women's apparel, jewelry, gift items and accessories through a growing number of full-line retail stores across the United States, an e-commerce site at and direct-mail catalogs.

[Coldwater Creek news release]

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