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Lincoln Daily News
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Lincoln gas price response and comparative cost analysis

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[Editor's note: Lincoln Daily News is in no way associated with The Courier.]

To the editor:

Food for thought:
All the recent articles and editorial discussions in The Courier about gas and other issues cause me to make a couple of observations.

Courier editorial article Nov. 19:
The article was headlined "Buy gas when you're out of town" and ended the article with: "Buy your gas elsewhere. Hurt the dealers in their wallets until they wake up and make us truly competitive again." Hmmmm... On the day in question, local retailers were selling gasoline below cost, but The Courier, as usual, failed to do any research before expressing their uninformed opinion. By the way, ask any student: Research involves more than just "calling around."

In my humble opinion it was an incredibly shameful display of using the editorial pulpit for the purposes of pandering.

Maybe we should look at the newspaper business:
The Courier costs 50 cents, has typically far less than 20 pages per issue, so let's just say it costs 2.5 cents per page. The Peoria Journal Star (and we could do the same math for the Bloomington, Springfield and Decatur newspapers) costs 75 cents, has typically over 100 pages, so let's say it costs less than 1 cent per page.

[to top of second column in this letter]

The obvious result:
The Courier costs over 333 percent more than the Journal Star. That's outrageous! By The Courier's logic, maybe we should "Hurt The Courier in their wallets until they wake up and make us truly competitive again."

Apparently The Courier wouldn't understand competition if it smacked them in the face. Don't you think we can expect newspapers to at least be accurate?

If they can't get something this simple right, how can we trust their editorial judgment to be informed on bigger issues like Wal-Mart? But that is for another "Letter to the Editor."

Dave Golwitzer

(Posted Dec. 6, 2005)

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