"The media can call me whatever they want," Willis said, "as long as they call my number on the plays I make."
At least Willis has been given some recognition after 16 games of the most inspired play by a Niners newcomer since Ronnie Lott began patrolling the secondary. Willis won The Associated Press 2007 NFL Defensive Rookie of the Year award Friday, earning 48 votes from a nationwide panel of 50 media members who regularly cover the NFL.
Willis provided the only real bright spots in San Francisco's gloomy 5-11 season, leading the NFL with 174 tackles while showing off a jaw-dropping combination of athleticism and football smarts.
But what to call the player who already seems ready to join Baltimore's Ray Lewis and Chicago's Brian Urlacher among the NFL's top inside linebackers?
"My Granny, when I was a little boy, named me Boss, and my uncle too," Willis said. "Then all of a sudden I got to college, and I heard everything from Blade, with Wesley Snipes, to Tyrese, to P. Willy. ... Whatever they want to call me, they call me."
Others have taken a shot. Minnesota coach Brad Childress says Willis is "a rolling ball of butcher knives," while Cincinnati receiver Chad Johnson was inspired to launch a gleefully profane, minute-long celebration of Willis' skills simply by watching 49ers film before the Bengals visited Candlestick Park.
"All during film, I'm calling him Bam-Bam, like from 'The Flintstones,' because he hits everything," Johnson said. "He is the truth."
Some say Willis should be the Second Samurai after spending his rookie season under the tutelage of Mike Singletary, the Hall of Fame linebacker. Others have suggested the Humble Hammer, because of Willis' mature attitude toward work and life despite a difficult upbringing.
Willis' Tennessee high school basketball coach and his wife became Willis' guardians when he was 16, following years of neglect by his biological father. Willis' 17-year-old brother, Detris, then drowned in July 2006 while swimming with friends, shortly before Willis finished up his career at Mississippi.
"I'm the type of person that (doesn't) feed off accolades," Willis said. "I just have a passion inside that says I want to be the best, whether I get recognized for it or not. I just want to be productive for my team, and productive as an individual. This isn't my story."