Director Steven Spielberg has tried to keep chapter four of the archaeologist's big-screen adventures, "Indiana Jones and the Kingdom of the Crystal Skull," under wraps as tight as an ancient mummy's.
The stealth approach has whipped up a frenzy of expectation - and doubts about the movie's quality
- as he prepares to unveil it in front of the world's toughest audience, critics at the Cannes Film Festival. The film premieres here Sunday, just four days before it opens in theaters worldwide.
In an era of Internet spoilers, fan blogging and online video diaries where filmmakers show off their tricks, Indy returns with the old-fashioned covertness Spielberg always has favored.
"He is the only one in the world who keeps his cards face down on the table until the 11th hour, 59th minute, 59th second, and nothing deters him from doing that," said Jeffrey Katzenberg, Spielberg's partner at DreamWorks.
Revealing their cards at Cannes, with its notoriously snooty press corps, is a critical risk for Spielberg, executive producer George Lucas and star Harrison Ford.
Hollywood trade paper Variety quipped that Indiana Jones was entering the "Kingdom of the Critical Knives," and reporters have joked that Cannes might prove a new Temple of Doom for Indy.
Two years ago, the first press screening of "The Da Vinci Code" drew open laughter from Cannes critics, whose harsh reviews spoiled the film's premiere a day later and set the stage for a worldwide critical drubbing.
Of course, "The Da Vinci Code" went on to gross $758 million globally. As the first movie in 19 years for one of cinema's biggest adventure series, "Crystal Skull" is virtually assured of blockbuster results, too.
Possibly to shield "Crystal Skull" from a similar critical backlash, Spielberg, Lucas and distributor Paramount weren't letting critics see the movie until hours before its Cannes premiere.
In an unusual move, the few cast and crew interviews at Cannes were scheduled Saturday, before reporters had even seen the film. The movie's profile is so high, the filmmakers figure it doesn't need the usual publicity.
Spielberg has been hush-hush from the start. Co-star Karen Allen, reprising her "Raiders of the Lost Ark" role as Indy's old flame Marion Ravenwood, said Spielberg initially wanted to keep it a secret that she was even in "Crystal Skull."
"Even after the film was announced, people would call me. `Oh, it's too bad you're not going to be in the film,'" Allen said. "I had to go along with it and say, `Yeah, it's a shame.' When it was finally announced I was in it, it was a huge relief. I was having to make up stories for why I wasn't in it, and I was finding it excruciating to have to do that."
In its earliest incarnation, Lucas proposed an all-out alien flick called "Indiana Jones and the Saucer Men From Mars." Spielberg and Ford didn't like that idea, and it took more than a decade of wrangling to come up with a story all three could live with.
A trailer showing a crate marked "Roswell, New Mexico, 1947" - a mecca for UFO buffs
- hints that the movie retains traces of its extraterrestrial origins. Remarks by Lucas that the new film took its cue from 1950s sci-fi tales backs up that notion.