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Through the first three weeks of the season, "Saturday Night Live" has averaged 8.3 million viewers, or 49 percent more than last year, according to Nielsen Media Research. The skits have also drawn tremendous Web traffic, with 9.3 million people watching an online clip of the "Clinton-Palin" segment. The "Couric interview" has been seen by nearly 7 million people, NBC said. "She's made `Saturday Night Live' look, for the first time in a long time, like it's playing in the same satire league as Comedy Central, said Robert Thompson, director of the Bleier Center for Television and Popular Culture at Syracuse University. Fey has been off "Saturday Night Live" for two years, but was the guest host last winter in the first show back from the writers strike, where she made a vivid defense of Hillary Clinton. "With all her years on `Weekend Update' and even more as Liz Lemon on `30 Rock,' she's become someone the audience trusts," Michaels said. "She's credible. And I think none of that would have mattered if her take on Sarah Palin hadn't been fresh and funny." While the comic impersonation is tough, Fey's character is likable, much like Will Ferrell was in his days talking about "strategery" as George W. Bush, he said. Richard Greene, a public speaking coach and author of "Words That Shook the World: 100 Years of Unforgettable Speeches and Events," said if he were a Democratic official, he'd be pulling any favor he could to keep Palin off "Saturday Night Live." "She is so charming and so media savvy," Greene said. "When she has a script, she will completely seduce America." Michaels is enjoying the ride, letting Fey know that she only has to impersonate Palin through Nov. 4. But what if she is elected the next vice president? "I think we'll find somebody else to play Sarah Palin," he said. "I don't think she's going to be playing Sarah Palin for the rest of her life."
[Associated
Press;
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