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Some Obama advisers have played down the notion of a $1 billion fundraising goal, noting that in 2008, Obama raised more than $300 million during the protracted Democratic primary fight alone. With no credible primary challenger, they say, Obama may not be pushed to spend heavily until a Republican rival emerges. Still, advisers concede an overall lack of grass-roots enthusiasm could affect the high-dollar donor base as well. The president acknowledged the diminished excitement in a conference call with supporters last week, saying, "We may not have the exact same newness that we had." Re-engaging major donors and fundraisers is another challenge the Obama team faces as it ramps up the campaign. Dozens of the campaign "bundlers" who collected checks from big donors in 2008 have been given ambassadorships and other government jobs and are therefore precluded from raising campaign money this time around. Some Wall Street donors, unhappy with the president's efforts at financial regulation following the 2008 economic collapse, have indicated they may withhold support. And Obama himself will have less time to spend on the fundraising circuit than he did in 2008, as the demands of the presidency consume most of his time. That could make it harder to engage mid- and high-level donors who want to see him at fundraising events and won't settle for a stand-in. The Obama team also will have to contend with the emergence of independent conservative groups like American Crossroads that are expected to raise and spend heavily to defeat the president. Crossroads and other groups were significant players in the 2010 election after the Supreme Court eased restrictions on political spending by corporations, unions and others. Several Democratic strategists have announced plans to launch their own independent groups to support Obama's re-election and help Democratic Senate and House candidates in 2012, but those efforts are just starting to take shape. "He'll need a lot of help from larger donors, but I think they will do very well on their small-donor program too," said Peter Buttenweiser, a Philadelphia-based Obama bundler. "Once things pick up again, over six to nine months, the Internet will come into play."
[Associated
Press;
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