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Brett Jardine, general manager for Australia and New Zealand in the industry group International Cruise Council, said Titanic II would be small by modern standards but could prove viable at the top end of the luxury market. "From a marketing point of view, many will embrace it and perhaps there'll be some that wouldn't," Jardine said. "If you've got a niche, it's going to work. Why go out there and try to compete with the mass market products that are out there now?" he added. While the Titanic II would carry around 1,680 passengers, most modern cruise ships create economies of scale by catering for more than 2,000 passengers, he said. Among the world's largest passenger ships, Allure of the Seas is 90 meters (295 feet) longer than the 270-meter (886-foot) Titanic and has 2,700 cabins.
[Associated
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