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A few hours later, Alan Khugaev won a gold medal in Greco-Roman wrestling and Yuliya Zaripova captured the women's 3,000-meter steeplechase. Hopes for a fourth gold in one day evaporated when Russian superstar Yelena Isinbayeva managed only 4.70 meters (15 feet, 7 inches) in the pole vault, with the gold going to Jennifer Suhr of the United States.
Whatever happens the rest of the week, the pressure will be even greater on Russian athletes to perform in Sochi. The host nation wants no repeat of the debacle of Vancouver on its own turf.
In Canada, Russia won only 15 medals and finished 11th in the table. The disastrous results led to the ouster of four key executives in the nation's Olympic program.
"It's better we lost in Vancouver than in Sochi," Kusnirovich said. "Vancouver gave us a chance to improve and be much more successful in Sochi. Home games are very important. We need to have the mentality of winners."
Medals in Sochi will be a matter of national pride for Russia and President Vladimir Putin, who is directly involving in overseeing preparations for the games.
The Russians are now working on their own version of Canada's "Own the Podium" program, a $117-million initiative that resulted in 14 golds for the Canadians -- more than any country at a Winter Games. The Canadian project doled out funds -- from the federal government, corporate sponsors and elsewhere -- to support medal contenders with state-of-the-art coaching, training and psychological help, as well as tips from a sports research program called Top Secret.
Russia's strategy includes turning to foreign coaches.
"We must attract foreigners whenever it's possible, and there is no reason to be ashamed of that," Zhukov said. "If our own coaches are the best, we must call them. If our coaches have moved to other countries and keep on raising champions there, then we must spend maximum efforts to get them back."
Kusnirovich is also involved in bolstering Russia's sports programs ahead of 2014. As chairman of Bosco, a company which supplies outfits for the Russian, Ukrainian and Spanish teams in London, he will be investing in Russian winter sports federations to prepare them for the games.
"I hope this will create the right atmosphere in Russia," he said. "Our athletes are not just machines that win medals. Yes, we need a winner's mentality. But if somebody loses, it's not the end of life."
[Associated
Press;
Associated Press writer Vladimir Isachenkov in Moscow contributed to this report.
Follow Stephen Wilson on Twitter: http://twitter.com/stevewilsonap.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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