|
The two new TV spots for Diet Pepsi will take place at a wedding and a cafe and star "Modern Family" actress Sofia Vergara, who the company first partnered with last year. As with the current ads, they'll play on theme that Vergara is expressing desire for a love interest, when in fact she's lusting after Diet Pepsi. The ads, which were developed by the agency TBWA/Chiat/Day, are intended to appeal primarily to women
-- the target customers for Diet Pepsi and Diet Coke. This fall, Diet Coke also adopted a new look designed to fit in with "fashionistas' fridges." The logo began as a special edition can last year and is now the packaging across the U.S. For now, Diet Pepsi says the look of its can will remain the same after the special edition cans featuring the heart logos run their course. PepsiCo isn't disclosing how much it's spending on marketing for Diet Pepsi in 2013, but company spokeswoman Andrea Foote said it's more than what it has spent in the past few years. Foote also noted that the company's continued partnership with Vergara shows the ads are resonating with customers.
Copyright 2012 The Associated
Press. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
News | Sports | Business | Rural Review | Teaching & Learning | Home and Family | Tourism | Obituaries
Community |
Perspectives
|
Law & Courts |
Leisure Time
|
Spiritual Life |
Health & Fitness |
Teen Scene
Calendar
|
Letters to the Editor