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In May Coldwater Creek reported that its first-quarter loss narrowed and expressed optimism that its turnaround efforts might be taking hold. The company has closed stores, cut marketing expenses and reduced inventory as it tries to find clothing that people will be more willing to buy.
SHARE ACTION:
Shares of Coldwater Creek Inc. gained 26 cents, or 50.8 percent, to 78 cents in morning trading. The shares were trading above $20 during the summer of 2007, before the recession hit. For the year to date, the stock has lost more than half of its value, closing at 52 cents on Monday.
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