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Princess Haya, the head of the international equestrian federation, FEI, told the AP in an email that her sport has more than just outstanding athletes and horses.
"What makes equestrian sport truly exceptional however is not the participation of athletes who may be famous by virtue of their status; it is the magic that is created by the perfect harmony of horse and rider," she wrote. "Horses do not understand titles or connections. ... Equestrian sport is one where men and women, the young and the not so young, the disabled and the able-bodied compete together, and where the horse is the great equalizer.'
But will young people flock to the stables, hoping to ride like Zara? Will the little girls who ride ponies in Hyde Park -- helmets strapped around the chin, boots tucked into stirrups -- become big girls who chase medals at the next Olympics in Rio de Janeiro and beyond?
Not necessarily, says Stephen Greyser, a Harvard University professor who has long studied the games.
Greyser said while there's plenty of evidence to suggest that non-famous people who rocket to the fore at the Olympics sometimes make others interested in their sport, but there's little evidence it works the other way around.
He cited the example of snowboarder Shaun White, aka the "Flying Tomato," who secured back-to-back Olympic gold medals in halfpipe and drew people to the sport because of his fluid grace on the snow, quite aside from the shock of long red hair.
But Greyser said the media is attracted to celebrity, not necessarily their sport.
"I think a famous person has an opportunity to draw attention, but not necessarily to turn an entire sport into something more popular," he said.
Still, half the lenses on the planet will probably be turned on Phillips rather soon.
"But that's more a media thing," he said.
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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