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As the fast-food market becomes increasingly crowded at home, Burger King like other companies has been focusing on expansion overseas. This month, the Miami-based chain announced plans to open hundreds of new restaurants in Russia and 1,000 in China over the next several years. That's in addition to similar expansion plans for Brazil. In the past year, 80 percent of new store openings were in Europe, the Middle East and Africa. Back in the U.S., Burger King in April launched its biggest menu expansion ever. The chain is abandoning its strategy of courting young men and going after a broader customer base of moms and families with items such as fruit smoothies and specialty salads. Burger King has more than 12,500 restaurants worldwide, compared with 33,000 for McDonald's Corp.
[Associated
Press;
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