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"I look forward to working with our board, staff and affiliates to continue to improve opportunities for the over 50 million Latinos who call our country home," he said. The National Council of La Raza was born in the Southwest during the 1960s civil rights era. Although a nonpartisan organization, it has historically had ties to the Democratic Party. It has long advocated for Latinos on issues like housing education and immigration reform. Plasencia is a Republican who has worked with leaders on both sides of the aisle. He is the group's current vice chair. Before opening his own communications firm, Plasencia was a vice president in the radio division of the Spanish-language media giant Univision. He also was a marketing executive for the then Florida Marlins and worked for Emilio Estefan's entertainment company. In 1991, he co-founded a nonprofit to help low-income Latino youth.
[Associated
Press;
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