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Japanese carmakers are also benefitting. In 2008, they saw sales slide because they couldn't make their most efficient cars, like the Toyota Prius hybrid, quickly enough to satisfy demands. But this February, Toyota's sales rose, led by a 52-percent jump in the Prius hybrid. Honda's sales were also up, thanks to a 36-percent increase for the small Civic. Bigger vehicles from both U.S. and Japanese automakers are also less vulnerable to gas spikes, since they get better gas mileage than they did in 2008. Ford's new Explorer SUV, which came out last year, sits lower and is more aerodynamic to save fuel. It gets up to 28 mpg on the highway; its 2008 predecessor didn't even get 20. Honda's new CR-V gets up to 31 mpg compared to 27 for the 2008 model. But many buyers are still choosing to downsize. Dennis Beshear of Monument, Colo., recently bought a new Focus for his 100-mile round-trip commute to Denver. The advertising salesman now gets around 35 miles per gallon, up from just 21 mpg in the 2006 Nissan Murano crossover SUV he used to drive. He fills up the Focus every third day, compared with every day and a half with the Murano. Gas prices were his main motive for buying. "I had a feeling they were going to go up. They were just too good to be true," he said. For automakers, there's tough competition ahead for small cars. They're trying to make them more profitable by loading them up with pricey features such as leather seats and navigation systems. As a result, prices are rising. Vehicles sold for an average of $30,605 last month, up almost 7 percent from a year earlier, mostly due to more luxurious small cars, according to the TrueCar.com automotive website.
Companies that don't move fast enough in the small-car market will be hurt. The Honda Civic, Chevrolet Cruze and Ford Focus all gained market share in the compact car segment last month, with some of the sales coming at the expense of Toyota's aging Corolla, said Jeff Schuster, senior vice president of forecasting for the LMC Automotive consulting firm. That's a very different story than 2008, when the Corolla was the runaway best-seller in the segment. The shift to smaller cars is becoming a regular pattern. Buyers also leaned toward smaller cars at the beginning of last year, when gas prices jumped 80 cents between February and May before moderating in the summer. Last March, when gas prices reached $3.74 per gallon, 23 percent of buyers purchased small cars. But they went back into bigger cars once gas prices eased. Edmunds chief economist Lacey Plache said rising gas prices won't make car buyers hold off on purchases altogether. That's because they're more confident about the jobs market and because cars on U.S. roads are getting so old that they have to be replaced. She says people will simply put more emphasis on fuel economy and cut back on the miles they drive.
[Associated
Press;
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