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"When any major sporting event has an official alcohol supplier, it sends out completely the wrong messages to young people, making it seem as though no major event is complete without alcohol," said Sir Ian Gilmore, special adviser to the Royal College of Physicians on alcohol.
He said he "greatly regretted" that the London Olympics had appointed an official beer.
Some experts said advertising during the Olympics could actually cause a spike in fast-food consumption, even in people not inclined to eat it.
"We cannot simply decide not to process (an ad); there is a subliminal association that is made that may affect your behavior in the future," said Nilli Lavie, a professor of psychology and brain sciences at University College London.
McDonald's said in a statement they expected about 1-in-10 people visiting London's Olympic Park to eat at their Golden Arches. The company has been an official Olympics sponsor since 1976 and said it would be using its expertise to provide "high-quality British food" at the games.
Stephenson of the doctor's group doubts if many of the competing athletes would have an appetite for the cheeseburgers, fries and chicken nuggets that will be ubiquitous at the games' venues.
"I'm not sure how many of them will be eating this kind of food before competing for a medal," he said.
[Associated Press;
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