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Mullen also has joined forces with a trio of other high-wattage chefs -- George Mendes of Aldea, Marco Canora of Hearth and Andrew Carmellini of Locanda Verde -- to launch the charity NYC FoodFlood to help feed those affected. The charity kicks off with a $300-a-plate fundraising dinner at Aldea on Wednesday. The money will be used to rent and staff a food truck to bring meals to the storm-struck outer boroughs. Eddie Huang, the force behind the cultishly popular Baohaus on the Lower East Side, decided to quite literally wait out the storm. After feeding his staff and sending them home with as much food as they could take, he shut down to wait for power to be restored. "It's been really tough, but I think it's a situation where doing less is more," he said, noting it would have taken hours for some of his staff to get to work had he tried to open. "We tried to go get ice, but by the time you get back you're tired as hell, your staff is exhausted, and why? So you can ice things until Friday and then do it again?" At superstar pizza shop Motorino East Village -- whose website announced "WE'RE OPEN! No electricity, no problem." -- the pizza rolled on. Thanks to the shop's wood-fired oven and plenty of candlelight, manager Charlie Marshall says they were able to reopen. The challenge was getting out the word. Marshall said most people assumed they were closed. "So we got some sidewalk chalk and wrote `We're open!' signs with arrows pointing to us" on sidewalks in a several block radius, said Marshall, adding that sales on Friday were donated to the Red Cross. Still, some worry about the long term toll on the industry and its workers. Beyond the initial loss of product and damage to property, the ongoing lack of business doesn't lessen the need to pay overhead. And hourly employees don't get paid if they can't get to work, or if there is no work to get to. Max Falkowitz, editor of the restaurant-centric website Serious Eats: New York, urged people to patronize restaurants as much as possible, saying in a post on Friday that "eating out right now is essentially an act of public service." Still, Mullen was optimistic. "It's going to take a while for business to return to normal. But New York restaurants are really resilient. Some restaurants won't make it, but I'm confident most of us will."
[Associated
Press;
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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