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"They gave us half the equation," Bragman said. "The other half that wasn't discussed was what kind of changes are going to happen at Ford of Europe internally to bring their costs under control." That could include looking at the manufacturing footprint, engineering and staffing.
"That will be a much harder look and it won't be as fun to talk about as new products," Bragman said. The refreshed lineup includes a second-generation Kuga midsize SUV to be launched this year, as well as a new Ecosport compact SUV and the European launch of the larger Edge. The new Fiesta small car features a sharper exterior design and will be available with technology aimed at parents of young drivers that sets maximum vehicle speed or volume for in-car audio. Ford is targeting the lucrative midsize car market with a restyled Mondeo, incorporating the carmaker's new inverted trapezoidal grill. The Mondeo will be available in four-door, five-door, wagon and a four-door gas hybrid electric version, Ford's first full hybrid car for Europe. After shrinking over the last decade, the midsize market has stabilized and Ford is forecasting growth of 15 percent by 2015. Many of the vehicles will be offered with Ford's 1.0 liter EcoBoost engine that increases performance while achieving greater fuel efficiency.
[Associated
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