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The published call for EOIs said one of the principal goals of opening up the tender is to increase the country's telephone penetration to 75-80 percent in 2015-2016 and "to make the telecommunications services available to the public at affordable prices and to give the public a choice of telecommunications services." Soe Naing said the current level of telephone penetration among Myanmar's 55 million population is about 10 percent. Installation of a landline costs about $765 and a mobile phone costs about $235. Neighboring Thailand began breaking the state's monopoly on phone services more than two decades ago, though its much stronger middle-class made the market more attractive to investors than the underdeveloped economy in Myanmar. However, state-affiliated Thai enterprises have retained some of their privileges, complicating the growth of a truly free telecoms market.
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