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But a few retailers posted gains that missed Wall Street estimates. Costco Wholesale Corp., which accounts for about two-thirds of the retail sales tally, reported that revenue at stores open at least a year climbed 4 percent in April. That's below the 4.5 percent increase analysts polled by Thomson Reuters expected the warehouse club-operator to report. Limited posted a 2 percent increase in revenue at stores opened at least a year. Revenue was hurt by the shift of some spring-break business into March due to an early Easter. That's below the increase of 4.6 percent that Wall Street had expected. But the operator of Victoria's Secret, Pink, and Bath and Body Works raised its guidance in the first quarter. Even though retailers several retailers posted solid gains during April, the month's results could have been better if it weren't for Mother Nature. Exceptionally cool temperatures lingered in April, which was the coldest in five years, according to weather research firm Planalytics Inc. As a result, Ken Perkins, president of RetailMetrics, a research firm, said that some stores offered aggressive discounts to get rid of excess inventory of spring merchandise. While the discounting may have boosted revenue, it could hurt stores' first-quarter profits. "When you are looking at 40-degree temperatures, no one wants to buy bathing suits and T-shirts," Perkins said. "There was definitely widespread discounting as the month progressed." In fact, Ann Inc., which operates Ann Taylor and Ann Taylor Loft women's clothing stores, does not report month revenue data, but on Thursday it lowered its first-quarter revenue guidance. The chain said cold weather dampened sales and led to more markdowns than planned.
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