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The same was true with "The Fashion Fund," featuring Vogue editor Wintour. The series, debuting Jan. 22, will follow the up-and-coming designers who vied for this year's $300,000 fund grant from the Council of Fashion Designers of America and the magazine. "We knew that Ovation would represent the experience of the competition in a way that no other network could," said Dawn Ostroff, president of Conde Nast Entertainment, a unit of Vogue publisher Conde Nast. Weiss' focus on original programming has already paid off. Time Warner Cable, which dropped the channel at the beginning of this year, said it will restore carriage Jan. 1 and, in a joint release with Ovation, cited its increase of original arts programming and the launch of in-house production unit Ovation Studios. The new deal with Time Warner restores the channel's reach to more than 50 million U.S. homes. According to Weiss, the channel also has rebounded from layoffs that he said were part of a reorganization that increased digital and social media staff. Ovation declined to provide ratings, but industry analyst Bill Carroll of Katz Media sees reason for optimism: Time Warner's decision to bring back Ovation
-- even as other startups are vying for distribution -- demonstrates the cable operator's belief in the appetite for arts programming and Ovation's ability to satisfy it. But it's the audience's economic status, more than its size, that will decide Ovation's future, he said. "Their ability to reach an upscale audience will be the bigger determinant" of success, Carroll said. "It's not how large, it's the quality of the audience that Time Warner and advertisers will be looking at." ___ Online:
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