The Cowboys, whose total revenue during the 2013 season was $560
million, are worth $3.2 billion, a whopping rise of 39 percent over
last year, Forbes said in a statement on Wednesday.
Dallas, who two years ago became the first North American sports
franchise to top the $2 billion mark, have missed the playoffs for
four consecutive seasons and have not won a Super Bowl since the
1995 season.
Yet the only sports franchise in the world worth more than the
Cowboys is Spanish soccer club Real Madrid, valued at $3.4 billion,
Forbes said.
The New England Patriots ($2.6 billion), Washington Redskins ($2.4
billion), New York Giants ($2.1 billion) and Houston Texans ($1.85
billion) completed the top five.
Forbes said the average value of the NFL's 32 teams rose 23 percent
last year to $1.43 billion, with each team taking in a record $170
million of national revenue, mainly from league-wide broadcasting
and licensing fees.
The Super Bowl champions, the Seattle Seahawks, were ranked 15th
with a value of $1.33 billion, a 23 percent jump over last year.
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The 10 most valuable NFL teams for 2014:
1. Dallas Cowboys, $3.2 billion
2. New England Patriots, $2.6 billion
3. Washington Redskins, $2.4 billion
4. New York Giants, $2.1 billion
5. Houston Texans, $1.85 billion
6. New York Jets, $1.8 billion
7. Philadelphia Eagles, $1.75 billion
8. Chicago Bears, $1.7 billion
9. San Francisco 49ers, $1.6 billion
10. Baltimore Ravens, $1.5 billion
(Reporting by Mark Lamport-Stokes in Los Angeles; Editing by Gene
Cherry)
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