The episode, entitled "Brick Like Me," will see family
patriarch Homer Simpson wake up in a Springfield where everyone
and everything is made out of Legos, and he must figure his way
out before he gets stuck in the plastic world forever.
Danish company The Lego Group first started producing the
plastic construction building blocks in 1949, which have become
a popular toy around the world.
"The Simpsons," created by Matt Groening, is the longest-running
animated series in the history of U.S. television, making the
cartoon family and their catch phrases, such as Homer's "D'Oh!,"
a facet of American pop culture.
The series, which airs on 21st Century Fox's Fox Television,
entered its 25th season last year, and the Lego episode will be
its 550th show.
So far, the 25th season has seen a special Halloween episode
directed by Mexican filmmaker Guillermo Del Toro, while an
upcoming show will cross over with another Groening animated
series, "Futurama."
"The Simpsons" has also been renewed for a 26th season, in which
producers have teased that one longstanding character will die.
Lego, meanwhile, has become a hot commodity at the box office.
Last week's release of "The Lego Movie," featuring superheroes
and villains in a world made entirely from Legos, raked in $69.1
million at U.S. and Canadian theaters in its opening weekend.
The movie is expected to top the domestic box office again this
weekend.
(Reporting by Piya Sinha-Roy;
editing by G. Crosse)
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