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			 Inditex, whose brands also include upmarket Massimo Dutti and teen 
			label Stradivarius, said sales rose 11 percent in local currencies 
			between Feb. 1 and June 8, accelerating from the 8 percent it 
			recorded in the year to Jan. 31. 
 While net profit fell 7.3 percent to 406 million euros ($553 
			million), the biggest decline in five years due to the strength of 
			the euro, that still beat analysts' average forecast thanks to 
			better-than-expected cost control.
 
 Inditex is benefiting from the start of a recovery in its home 
			market Spain where it still makes about one fifth of sales. Spanish 
			retail sales rose 0.7 percent year-on-year in April, the first 
			increase in three months.
 
 Sweden's H&M said sales rose 19 percent in May, its fastest growth 
			in six months and easily beating analyst forecasts. However, H&M 
			said the figures were boosted about 3-4 percentage points by 
			calendar effects, which would be reversed in June.
 
 
            
			 
			H&M said there was one extra Saturday shopping day this May than 
			last year and fewer holidays when stores were closed in some 
			countries, such as its top market Germany.
 
 H&M and Inditex have outperformed the wider clothing market in 
			recent years, helped by their focus on fast-changing fashions and 
			low prices, with the Spanish firm having the edge thanks in part to 
			its greater presence in developing economies.
 
 H&M and Inditex shares were both up over 1 percent at 1000 GMT, 
			within a European retail sector down 0.3 percent.
 
 "Inditex continues to deliver strong operational performance," said 
			Bernstein analyst Jamie Merriman. "We continue to believe Inditex 
			has the best business model in apparel retail, and that there is a 
			significant opportunity for space opening for Inditex ahead."
 
 FOREX HIT SEEN WANING
 
 Inditex's first-quarter sales rose 4.3 percent to 3.75 billion 
			euros.
 
 While its gross profit margin slipped to 58.9 percent from 59.6 
			percent a year ago, that still beat forecasts as operating expenses 
			rose less quickly than expected, and was well ahead of the 54.9 
			percent H&M posted for the three months ended Feb. 28.
 
 Inditex Chief Executive Pablo Isla told a conference call for 
			analysts that he expected a stable gross margin for 2014.
 
 The Spanish firm said it would launch online sales in South Korea 
			and Mexico in September in addition to the 25 markets where it 
			already has an e-commerce presence, and would start a store in 
			China's Tmall online marketplace in the autumn/winter season.
 
            
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			Chief Financial Officer Ignacio Fernandez said he expected negative 
			currency effects to lessen considerably towards the end of the year 
			if foreign exchange rates continue at current levels. 
			Over a third of Inditex's sales are made outside Europe and 
			currencies such as the Japanese yen, Turkish lira and Russian rouble 
			have lost between 14 and 21 percent against the euro in the last 
			year.
 The translation effect in the first quarter was particularly 
			significant for Inditex in markets such as Russia where the retailer 
			has more than 386 stores and where it charges higher prices than 
			home market Spain.
 
 Zara saves on the expense of traditional advertising, relying on 
			free media coverage of celebrities wearing its clothes, such as the 
			Spanish queen-to-be Princess Letizia.
 
 The retailer founded by Spain's richest man Amancio Ortega said it 
			would propose a 5-for-1 share split at its annual meeting, a move 
			often taken by companies when their share price is very high.
 
 Shareholders will receive five shares for every share they own at 
			the close of business on July 25. The new shares will begin trading 
			on July 28.
 
 Inditex shares first hit the 100 euro mark around 18 months ago and 
			have been at or around this level since then, reaching a record high 
			of 121.8 euros at the end of October.
 
 (Additional reporting by Mia Shanley in Stockholm; Editing by Erica 
			Billingham and Mark Potter)
 
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