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Google will show off the set-top box on
Wednesday during its developer conference, the Journal said.
(http://on.wsj.com/1lOjtiz)
The set-top box will be powered by Google's new Android TV
software designed to play movies, games and other content on
television. However, the device will carry another company's
brand name, the newspaper said.
Representatives from Google were not immediately available for
comment outside regular U.S. business hours.
Tech companies from Microsoft Corp to Apple are vying for space
on the TV - the traditional family entertainment center and
where people used to spend most of their leisure time before the
advent of the smartphone and tablet.
Amazon unveiled a $99 video streaming device "Fire TV" video and
game streaming device in April, with hopes of boosting its main
online retail business over the longer term.
In December 2012, Google sold its set-top TV box maker Motorola
Home to Arris Group Inc for $2.35 billion. (http://reut.rs/1phAQwh)
(Reporting by Anannya Pramanick in Bangalore; Editing by
Gopakumar Warrier)
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