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Honda Motor setting up separate Honda, Acura units in U.S. [March 11, 2014] DETROIT (Reuters) — Honda Motor Co Ltd <7267.T> said Monday it is setting up separate Honda and Acura divisions in the United States, with dedicated sales and marketing teams for each brand. |
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The new U.S. structure is similar to those
employed by Toyota Motor Co <7203.T> with its Toyota and Lexus
brands and Nissan Motor Co <7201.T> with its Nissan and Infiniti
brands. John Mendel will head a new American Honda Auto Division.
Reporting to Mendel are Michael Accavitti, senior vice president
and general manager of American Honda's Acura Division, and Jeff
Conrad, senior vice president and general manager of the
company's Honda Division. Previously, the company's U.S. operations were organized by
function rather than brand. (Reporting by Paul Lienert in Detroit; editing by Alden Bentley) [© 2014 Thomson Reuters. All rights reserved.] Copyright 2014 Reuters. All rights reserved. This material may not be published,
broadcast, rewritten or redistributed.
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