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Dell to
sell computers at Wal-Mart
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[May 26, 2007]
DALLAS (AP) -- Dell Inc. plans to sell personal
computers at Wal-Mart Stores Inc., the world's largest retailer, in
a departure from Dell's approach of selling machines only directly
to customers.
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A Dell spokesman said Thursday that the computer maker will begin
selling two of its Dimension desktop computers in about 3,000 Wal-Marts
beginning June 10. Dell spokesman Dwayne Cox said the Wal-Mart
deal "represents our first step" into global retail.
"Customers want more and new ways to buy our products, and we
plan on meeting their needs on a global level," Cox said. "Offering
Dell Dimensions in Wal-Mart is a great example of this approach."
Cox said Dell will announce additional moves into retail in the
coming quarters, but he declined to give specifics.
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 The desktops will be sold at Wal-Marts in the United States,
Canada and Puerto Rico.
Since its founding in the 1980s, Dell has relied on selling PCs
and other products directly to consumers and business customers over
the phone and Internet. It viewed direct sales as an important cost
advantage over competitors who sold computers through retailers.
The strategy worked, helping Dell become the world's leading PC
maker. But recently, the Round Rock-based company has lost its lead
to a revitalized Hewlett-Packard Co.
[Text copied
from file received from AP
Digital]
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