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Pricing Decision Aid

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[January 09, 2008]  URBANA -- An integrated model of pricing corn and soybeans that considers a broader range of strategies than traditional approaches may help producers make pricing decisions in a volatile environment, according to a University of Illinois Extension study.

"So How Do I Make Corn and Soybean Pricing Decisions?" was prepared by U of I Extension specialists Darrel Good and Scott Irwin and is available on the farmdoc site. It addresses what Good and Irwin term the "pricing matrix" approach.

"The pricing matrix approach to developing corn and soybean marketing strategies is a general approach to making pricing decisions," said Good. "It is similar to the oft-recommended strategy of diversifying one's investments across different types of investment products.

"The emphasis here is on strategy and not on the implementation of specific pricing decision types such as pricing tool, timing, etc. Implementation of pricing decisions within a cell of the pricing matrix will be impacted by a variety of factors, including crop insurance selections and government program payments."

For corn and soybean producers, price risk has been one of the highest risk management priorities for the farm business. One of the major challenges, as well as sources of frustration, of corn and soybean pricing is the extreme variability in prices, not only across years, but within years.

"Over 25 years between 1982-83 and 2006-07, the average marketing year price of corn received by Illinois producers ranged from $1.54 in 1986-87 to $3.30 in 1995-96. The daily spot cash price of corn in central Illinois during that time ranged from $1.22 on Oct. 16, 1986, to $5.25 on July 11, 1996," said Good.

"For soybeans, the 12-month marketing year average farm price ranged from $4.50 in 2001-02 to $7.94 in 1983-84. The daily spot cash price of soybeans in central Illinois ranged from $3.87 on July 8, 1999, to $10.40 on March 22, 2004."

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Another source of challenge and frustration is that futures prices cannot be anticipated with a high degree of accuracy.

"The traditional approach to making corn and soybean pricing decisions has been to use a combination of analytical techniques -- generally characterized as fundamental and technical analysis -- to forecast future price behavior and then time pricing decisions based on those forecasts," said Good. "That approach has essentially been one of attempting to 'beat the market.'"

Good and Irwin identify four steps necessary to implement the pricing matrix approach.

"The first step is to select the appropriate time window for pricing corn and soybean crops," said Good. "The second is to determine the relevant set of crop pricing strategies. Third, decide on the proportions of the crop to be marketed via each of the pricing strategies. Finally, evaluate performance after the marketing window is completed."

The complete report includes examples for producers to follow to gain insights into adopting the pricing matrix approach for their enterprises.

"We want to emphasize our belief that many producers are substantially under-diversified in terms of pricing approaches, with over-reliance on self-directed active strategies," said Good. "Diversification across the four cells of the pricing matrix would likely improve marketing performance for these producers.

"In addition, diversification would more than likely reduce the risk and frustration of making corn and soybean pricing decisions for most producers."

[Text from file received from the University of Illinois Extension]

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