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Small, local business maintains quality of life while attaining global impact

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[October 19, 2007]  In September 1996, Lincoln native Patrick Doolin had a vision. His goal was to start his own computer software company that improved quality of work and life for employees and customers, both locally and globally. A large goal for a small business -- some might have even said unreachable. At that time he was living in Willmar, Minn., with his wife and children. He started Integrity Data in a spare bedroom.

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Now, in the year 2007, his commute to work is a pleasant walk across the park, Latham Park in downtown Lincoln. He goes to work each day in one of downtown Lincoln's historic buildings that he beautifully renovated to house the business.

Integrity Data has its permanent home at 110 N. Kickapoo St., and today Doolin has more than witnessed his vision and goal being reached -- and he gets to see it happen every day he goes to work.

Integrity Data began by building custom software enhancements for companies using the Great Plains financial management software. Great Plains Software was acquired by Microsoft Corporation in 2001 and is now sold under the Microsoft Dynamics GP brand. With a target group of companies that range from 250-2,500 employees, Integrity Data found themselves providing the same services for most companies. In simple terms, different businesses, but the same business needs. Once a company would purchase the Microsoft Dynamics GP software, they would then hire a company such as Integrity Data to come in and "make the software do what it needs to do for the entire company," explained David Salander, Integrity Data development manager.

After a time, the company began to concentrate more on the payroll and human resources functionality of the software. That is where the highest demand was for the software customization. And with their strong focus on customer care and people satisfaction, they were meeting that high demand.

The business timeline for Integrity Data proves successes throughout but also proves the value of a lot of old-fashioned hard work and strong determination.

"When I first spoke to Patrick, before I came to work for Integrity Data, it wasn't about getting rich. It was about growing a great business," Salander said. And after a decade of growing, a great business is exactly what they have to show.

Integrity Data timeline

  • As mentioned above, the company was born in the late part of 1996. Patrick moved back to the Lincoln area in 1998 with his wife, April, also a Lincoln native, their children and a growing business in tow.

  • In the year 2000, Integrity Data purchased and renovated the former Schick's Clothing store on the square in downtown Lincoln and launched the marketing for their very first software package.

  • The company began to focus more and more on the human resources and payroll side of the software in 2003.

  • An even brighter horizon started to show itself in 2005 when Integrity Data landed a significantly large account that was strategic to Microsoft. Microsoft needed Integrity Data's products to meet the needs of their client and to close the deal and obtain the account.

  • Also in 2005, Integrity Data obtained the Microsoft Gold Certification, the highest level of certification offered by Microsoft.

  • The year 2006 was a booming one for the company, when the staff doubled in size, as well as the revenue, with profits soaring 200 percent.

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Dave Salander, director of development services (software customization), came to Integrity Data with 20-plus years experience in the contract engineering services industry.


Training class for field representatives

  • In the fall of 2006, Microsoft approached Integrity Data and began negotiations on an agreement that would allow Microsoft to acquire the rights to market and distribute Integrity Data's products as a Microsoft product under the Microsoft Dynamics GP brand.

  • A deal was signed between Microsoft and Integrity Data in February 2007, and on March 10 Microsoft officially announced their licensing relationship with Integrity Data at their annual customer conference in San Diego, Calif. This agreement fully incorporates Integrity Data's products and programming services to improve the Microsoft Dynamics GP human resources and payroll solution for all Microsoft Dynamics GP users worldwide.

A relationship like this begins with years of quality service provided to Microsoft and the Microsoft customers. "Microsoft sees that so many of their customers using their product need Microsoft and Integrity Data to fully utilize their software," states Dan Doolin, director of sales and marketing and brother to Patrick. "So along comes a licensing partnership to enhance the product even greater for the customers."

He added, "And we're doing this in Lincoln, Ill. It is the ideal, to live in Lincoln, where I was born and raised, and to be able to have a career like this right here."

This observation is shared by Patrick Doolin as well, who states, "The drive I have is not to be a big, huge company, but to have a business that can be used as a tool that can provide a certain quality of life for our employees and provides excellent products and services to our customers."

With over a decade of substantial business growth, Patrick Doolin credits his employees entirely for the success, and he focuses on the quality of life for his employees just as much. "It's really about them," he said. "We have an absolutely awesome group of employees that are highly skilled in what they do and continually focus on excellence and efficiency. You don't come across a team like this every day that is as dedicated and loyal. And we are not a traditional company to work for. We feel that your work is not your life, but a part of your life. Work should come after God and family."

He adds, "We are here creating an atmosphere that you are excited to be a part of every day, that provides each employee with an opportunity to excel and where everyone shares a dedication to excellence."

Terry McClellan, director of operations, added, "I've been with Integrity Data since 2001. It excited me when Patrick approached me about his vision. Everyone has worked hard to make it a reality, and each year we reflect on the accomplishments we have made and plan for what is next. Who would have ever thought a small group of people in Lincoln, Ill., would be able to do this kind of work for Microsoft that is recognized around the world. It has been incredible."

[Janell Wibben]


Integrity Data employees pictured left to right are Keith Schmidt, an implementation consultant in the Client Services Department; Jennifer Craig, who heads up the support services (help desk) efforts; Patrick Doolin, president and CEO; and Tom Franz, quality assurance coordinator working within the Development Services Department. They are discussing how to improve the functionality of Dynamics GP software for the end user.


Dennis Collins is the IT department for Integrity Data. He has over 20 years in information technology.

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